Hello Image: The Staging of Things

A product derives its success in part from its branding through high-impact images. So it must be showcased in just the right way in advertising campaigns and photo spreads. But how is this targeted visual language created? How do designers, photographers, graphic artists and companies work together to achieve it? Who decides what the visual identity of a brand should look like? And how do these visuals then affect us? The exhibition “Hello Image: The Staging of Things” explores the collaboration between creative talents from the fields of design, photography and graphic art by presenting design objects and fashion items alongside their staging in both photographs and illustrations. Eight chapters tell exemplary stories about product and advertising design from the early twentieth century to the present. On display are design classics by Marianne Brandt, Charles and Ray Eames and Ettore Sottsass, fashion classics by Martin Margiela and Issey Miyake as well as exciting new discoveries, for example by the photographer Ingeborg Rams and the graphic designer Lora Lamm.

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